Robb Report, ARTnews and Art in America: Director of Social Media at Penske Media Corporation in New York, NY
Robb Report, ARTnews and Art in America are looking for a smart, enthusiastic and diligent Director of Social Media to run all the social channels for these brands. This person will have an excellent understanding of the nuances of different social channels, and a reporter's eye for a great story, aligned with attention to detail and tone of voice. This is a senior position that will oversee social for three leading brands in the areas of luxury and art.
Responsibilities:
Run all social channels for Robb Report, ARTnews and Art in America Use data to plan and maintain a content calendar and post schedule Consistently deliver pithy, authoritative, funny, shareable posts that gain followers Engage and respond to our audience on all channels to ensure robbreport.com and Artnews.com are permanently part of the conversation around luxury and art, respectively Devise series, hash tags and other ways to make our content vital, to better reach new audiences and expand our market Analyze, interpret and report on social data and insights Collaborate with editors to optimize editorial content for social media, monitor social trends, and make real-time editorial recommendations to grow and engage users and drive traffic Work with video department to execute video content on a consistent basis Be at the forefront of social innovation so Robb Report and ARTnews are always on the most appropriate channels Produce both daily and weekly newsletters Work closely with Integrated Marketing and Client Services team to craft and deploy sponsored content and campaign Manage social coverage of live events across all platforms
Qualifications:
Minimum 3 years of experience in social media, ideally from an editorial perspective, along with web content experience using CMS such as WordPress or other custom platforms A fundamental understanding of social media to drive traffic to web pages Experience with paid content promotion Understanding of visuals and promoting a story Proven track record of increasing brand audience and engagement Experience using social media management tools (Sprinklr, Adobe Social, Spredfast, etc.) Solid proficiency with analytics and listening tools (Google Analytics, Sprinklr, CrowdTangle, etc.) Exceptional communication and collaboration skills Understanding of Facebook's organic publishing products (Branded Content Tool, Audience Optimization Tool, etc.) Flexibility with work hours that will likely involve time outside the 9-to-5 weekday hours; off-shift work required occasionally in urgent news situations It's all About You At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets. Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you. About Robb Report:
For over 40 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers. Robb Report not only showcases the products and services available from the most prestigious luxury brands around the globe, but it also provides its sophisticated readership with detailed insight into a range of these subjects, which include sports and luxury automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry and watches, art, wine, state-of-the-art home electronics and much more. For connoisseurs seeking the very best that life has to offer, Robb Report remains the essential luxury resource. About ARTnews:
Founded in 1902, ARTnews is the oldest and most respected art magazine in the world. Its global readership includes collectors, dealers, historians, artists, museum directors, curators, connoisseurs, and enthusiasts. The publication exists primarily online, with one print issue per year:
our authoritative Top 200 Collectors issue. ARTnews reports on the art, people, issues, trends, and events shaping the global art world. Artnews.com also encompasses a vertical for Art in America magazine. Published eight times per year, Art in America, in print since 1913, publishes groundbreaking critical insights about contemporary art and culture. Each issue features exhibition reviews, interviews with leading artists, and in-depth essays by critics, curators, and scholars at the forefront of their fields. About PMC:
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Run all social channels for Robb Report, ARTnews and Art in America Use data to plan and maintain a content calendar and post schedule Consistently deliver pithy, authoritative, funny, shareable posts that gain followers Engage and respond to our audience on all channels to ensure robbreport.com and Artnews.com are permanently part of the conversation around luxury and art, respectively Devise series, hash tags and other ways to make our content vital, to better reach new audiences and expand our market Analyze, interpret and report on social data and insights Collaborate with editors to optimize editorial content for social media, monitor social trends, and make real-time editorial recommendations to grow and engage users and drive traffic Work with video department to execute video content on a consistent basis Be at the forefront of social innovation so Robb Report and ARTnews are always on the most appropriate channels Produce both daily and weekly newsletters Work closely with Integrated Marketing and Client Services team to craft and deploy sponsored content and campaign Manage social coverage of live events across all platforms
Qualifications:
Minimum 3 years of experience in social media, ideally from an editorial perspective, along with web content experience using CMS such as WordPress or other custom platforms A fundamental understanding of social media to drive traffic to web pages Experience with paid content promotion Understanding of visuals and promoting a story Proven track record of increasing brand audience and engagement Experience using social media management tools (Sprinklr, Adobe Social, Spredfast, etc.) Solid proficiency with analytics and listening tools (Google Analytics, Sprinklr, CrowdTangle, etc.) Exceptional communication and collaboration skills Understanding of Facebook's organic publishing products (Branded Content Tool, Audience Optimization Tool, etc.) Flexibility with work hours that will likely involve time outside the 9-to-5 weekday hours; off-shift work required occasionally in urgent news situations It's all About You At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets. Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you. About Robb Report:
For over 40 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers. Robb Report not only showcases the products and services available from the most prestigious luxury brands around the globe, but it also provides its sophisticated readership with detailed insight into a range of these subjects, which include sports and luxury automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry and watches, art, wine, state-of-the-art home electronics and much more. For connoisseurs seeking the very best that life has to offer, Robb Report remains the essential luxury resource. About ARTnews:
Founded in 1902, ARTnews is the oldest and most respected art magazine in the world. Its global readership includes collectors, dealers, historians, artists, museum directors, curators, connoisseurs, and enthusiasts. The publication exists primarily online, with one print issue per year:
our authoritative Top 200 Collectors issue. ARTnews reports on the art, people, issues, trends, and events shaping the global art world. Artnews.com also encompasses a vertical for Art in America magazine. Published eight times per year, Art in America, in print since 1913, publishes groundbreaking critical insights about contemporary art and culture. Each issue features exhibition reviews, interviews with leading artists, and in-depth essays by critics, curators, and scholars at the forefront of their fields. About PMC:
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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