Director Digital Marketing at Simon & Schuster in New York, NY
This position leads a team of six to increase discoverability, raise awareness, and drive sales for 300
key titles per year among parents, kids, educators, and teens via digital and social channels; supervises the management of two centerpiece digital verticals (Riveted by Simon Teen and Simon Kids) across all major social media platforms, website, video, and email; and oversees outreach to parent, educator, and YA influencers. Job responsibilities include:
o Day to day management of the digital marketing team, including support, coaching, and professional development for all team members o Establishing digital marketing goals for department, verticals and titles and designing strategies to achieve them o Overseeing the brainstorming, creation, and execution of digital marketing plans across all age categories o Supervising the planning, trafficking, optimization, and reporting of social advertising campaigns o Reviewing performance of digital and social media channels with the team and supporting senior managers in creating strategies for optimizing performance o Driving lead generation efforts to build email databases for target audiences o Researching and exploring emerging platforms, technologies, best practices, and trends and developing new ideas and strategies for leveraging them to reach goals o Creating and improving processes for managing workflow and bandwidth o Supporting marketing, publicity, and education and library marketing teams by providing opportunities for integration and amplifying efforts o Working closely with corporate marketing, video, and technology teams to develop content and online destinations, and to promote children's titles via tentpole corporate placements and campaigns o Providing digital and social media best practices to authors and illustrators o Driving internal communications efforts to inform editorial, sales, marketing, publicity and other stakeholders on departmental accomplishments and developments Please apply if you meet the following minimum requirements:
o 7
years of job experience in social media or marketing role, children's publishing preferred o Understanding of and passion for digital marketing and social media, and a high comfort level with all major platforms (Instagram Twitter, TikTok, Snapchat, YouTube, Facebook, etc.) o Demonstrable knowledge of the children's and YA publishing landscape, including competitive environment o Management experience o Excellent organizational skills and ability to multi-task in a fast-paced environment o Extremely detail oriented o Strong written and verbal communications skills
Salary Range:
$150K -- $200K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
key titles per year among parents, kids, educators, and teens via digital and social channels; supervises the management of two centerpiece digital verticals (Riveted by Simon Teen and Simon Kids) across all major social media platforms, website, video, and email; and oversees outreach to parent, educator, and YA influencers. Job responsibilities include:
o Day to day management of the digital marketing team, including support, coaching, and professional development for all team members o Establishing digital marketing goals for department, verticals and titles and designing strategies to achieve them o Overseeing the brainstorming, creation, and execution of digital marketing plans across all age categories o Supervising the planning, trafficking, optimization, and reporting of social advertising campaigns o Reviewing performance of digital and social media channels with the team and supporting senior managers in creating strategies for optimizing performance o Driving lead generation efforts to build email databases for target audiences o Researching and exploring emerging platforms, technologies, best practices, and trends and developing new ideas and strategies for leveraging them to reach goals o Creating and improving processes for managing workflow and bandwidth o Supporting marketing, publicity, and education and library marketing teams by providing opportunities for integration and amplifying efforts o Working closely with corporate marketing, video, and technology teams to develop content and online destinations, and to promote children's titles via tentpole corporate placements and campaigns o Providing digital and social media best practices to authors and illustrators o Driving internal communications efforts to inform editorial, sales, marketing, publicity and other stakeholders on departmental accomplishments and developments Please apply if you meet the following minimum requirements:
o 7
years of job experience in social media or marketing role, children's publishing preferred o Understanding of and passion for digital marketing and social media, and a high comfort level with all major platforms (Instagram Twitter, TikTok, Snapchat, YouTube, Facebook, etc.) o Demonstrable knowledge of the children's and YA publishing landscape, including competitive environment o Management experience o Excellent organizational skills and ability to multi-task in a fast-paced environment o Extremely detail oriented o Strong written and verbal communications skills
Salary Range:
$150K -- $200K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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