Manager, Analytics at Weber Shandwick in New York, NY
s a core capability of global communications powerhouse Weber Shandwick, we are leveraging leading-edge data science, media measurement and performance analysis approaches to uncover critical insights derived from the world's most important digital, social, and e-commerce platforms. Working together with our partners in strategic and communications planning, we provide unparalleled access and a 360-degree view into the entire marketing and communications cycle to enterprise, SMB and consumer prospects and customers. Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the current and future needs of a global marketplace. We Are Seeking:
The Manager, Insights & Analytics will join our team in New York focusing on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients. Ideal candidates will be excited about evangelizing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online communications and marketing space. In this role, you will be a key contributor to Weber Shandwick's Global Intelligence team, tasked with implementing and developing innovative measurement strategies, leading business intelligence efforts, mentoring a team of junior team members and executing analyses designed to drive deep understanding of consumer behavior and communications performance. The position will directly report to and work with the New York office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick's largest and most important client relationships. What You Will Be Doing:
Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives. Develop report structure, data visualization and insights to deliver strategic recommendations. Identify, analyze, and interpret trends or patterns in complex data sets. Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Use that knowledge to continuous inform and enhance the work. Examples:
Brandwatch, Cision, Talkwalker, Quid, etc. Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling. Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples:
Google Analytics, Adobe Analytics, Tableau, PowerPoint and Excel. Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels. Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen Basic Qualifications Strong capacity to translate data and research into strategic insights and recommendations 3-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Market Research, Social Listening and Media Measurement or Performance Marketing fields. Passion for working with data and deriving insights to answer client business questions. Experience with integrated research that looks at how people see and consume media, discuss it on social, and adapt their behaviors. Able to leverage scripting to automate analyses, data cleansing or data integration tasks. Experience with relational databases and programming languages such as SQL, R or Python a plus. Ability to work independently and in an integrated team setting. Bachelor's degree with major in business, social sciences, or STEM preferred, Masters is a plus. Strong communication (written and presentation) skills. Commitment to learning and the drive to take initiative. Strong organizational skills and attention to detail. Comfort with working in and contributing to a fast-paced, team environment. Desire and capacity to take full ownership of work tracks and mentor more junior staff. About Weber Shandwick Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age's A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law
Salary Range:
$80K -- $100K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
The Manager, Insights & Analytics will join our team in New York focusing on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients. Ideal candidates will be excited about evangelizing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online communications and marketing space. In this role, you will be a key contributor to Weber Shandwick's Global Intelligence team, tasked with implementing and developing innovative measurement strategies, leading business intelligence efforts, mentoring a team of junior team members and executing analyses designed to drive deep understanding of consumer behavior and communications performance. The position will directly report to and work with the New York office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick's largest and most important client relationships. What You Will Be Doing:
Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives. Develop report structure, data visualization and insights to deliver strategic recommendations. Identify, analyze, and interpret trends or patterns in complex data sets. Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Use that knowledge to continuous inform and enhance the work. Examples:
Brandwatch, Cision, Talkwalker, Quid, etc. Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling. Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples:
Google Analytics, Adobe Analytics, Tableau, PowerPoint and Excel. Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels. Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen Basic Qualifications Strong capacity to translate data and research into strategic insights and recommendations 3-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Market Research, Social Listening and Media Measurement or Performance Marketing fields. Passion for working with data and deriving insights to answer client business questions. Experience with integrated research that looks at how people see and consume media, discuss it on social, and adapt their behaviors. Able to leverage scripting to automate analyses, data cleansing or data integration tasks. Experience with relational databases and programming languages such as SQL, R or Python a plus. Ability to work independently and in an integrated team setting. Bachelor's degree with major in business, social sciences, or STEM preferred, Masters is a plus. Strong communication (written and presentation) skills. Commitment to learning and the drive to take initiative. Strong organizational skills and attention to detail. Comfort with working in and contributing to a fast-paced, team environment. Desire and capacity to take full ownership of work tracks and mentor more junior staff. About Weber Shandwick Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age's A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law
Salary Range:
$80K -- $100K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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