Senior Manager, D2C ECommerce at L'Oreal in New York, NY
The role of D2C Site Merchant is a key stakeholder in the the commercialization and sales planning process for our eCommerce platform in partnership with brand and category leads. They will be tasked with supporting our brand's product & channel strategy, leveraging data-driven insights to make channel decisions that will generate positive KPI results. This individual is an analytics expert, using data to build a bottoms-up plan to hit our sales targets. This role will use daily & weekly performance to better understand our consumer and ensure that their needs can be met through our eCommerce platform. This role must partner cross-functionally with the brand's direct-to-consumer leadership, the sales team, the marketing teams, the Luxe Accelerator organization, and brand's D2C sales planner. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables &
Responsibilities:
Driver of the product and holistic channel (i.e. paid social, organic, CRM, etc.) sales strategy Owner of a variety of analyses including category performance, activation results, and competitive analyses to help us better optimize our brand strategy. Adapt and cultivate a measurement as a religion mindset across teams. Responsible for the sales forecasting process, in partnership with the D2C sales planner, by developing bottom-up sales and inventory plans, which are used to inform financial and inventory decisions inclusive of product mix, AUR, Sell-thru, and Markdown vs. Reg Selling (core vs. promo vs. launch) Work with the sales planning team to perform the pertinent sales analyses and forecasting to help foresee risk and opportunities Work cross-functionally across our brand to manage the site's calendar of activity and promotion, plus any updates relating to merchandising to ensure optimal products are being featured. Owner of the logistical process execution for all promotional events, including but not limited to set up, testing, and quality assurance. Manage the customization and engraving processes as needed for any of the brand's relevant products, including communications with the relevant vendors. Leader of the product sampling process, including securing the necessary and proper products as well as working with the relevant vendors and cross functional teams. Act as the brand's lead for all call center communications and feedback as consumer's reach out with needs. Lead the sales planning function for the brand, including managing a sales planner (direct report). Job Requirements:
College Degree 5-7 years experience in a direct-to-consumer businesses with merchandising and commercialization exposure, sales planning. Experience working in a buyer type role for retail a plus Experience with product sampling, engraving and product customization Ability to lead presentations and effectively analyze and translate data into actionable business plans Creative problem solver with the ability to prioritize initiatives and anticipate business needs Ability to build effective partnerships and interact successfully with diverse individuals at all levels Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills Proven ability to influence others Ability to prioritize and manage multiple responsibilities with attention to detail. Self-motivated, results and solution oriented, strategic thinker Strong time management and prioritization skills Judgment and Decision Making:
This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of improving how we meet the needs of our consumer.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Driver of the product and holistic channel (i.e. paid social, organic, CRM, etc.) sales strategy Owner of a variety of analyses including category performance, activation results, and competitive analyses to help us better optimize our brand strategy. Adapt and cultivate a measurement as a religion mindset across teams. Responsible for the sales forecasting process, in partnership with the D2C sales planner, by developing bottom-up sales and inventory plans, which are used to inform financial and inventory decisions inclusive of product mix, AUR, Sell-thru, and Markdown vs. Reg Selling (core vs. promo vs. launch) Work with the sales planning team to perform the pertinent sales analyses and forecasting to help foresee risk and opportunities Work cross-functionally across our brand to manage the site's calendar of activity and promotion, plus any updates relating to merchandising to ensure optimal products are being featured. Owner of the logistical process execution for all promotional events, including but not limited to set up, testing, and quality assurance. Manage the customization and engraving processes as needed for any of the brand's relevant products, including communications with the relevant vendors. Leader of the product sampling process, including securing the necessary and proper products as well as working with the relevant vendors and cross functional teams. Act as the brand's lead for all call center communications and feedback as consumer's reach out with needs. Lead the sales planning function for the brand, including managing a sales planner (direct report). Job Requirements:
College Degree 5-7 years experience in a direct-to-consumer businesses with merchandising and commercialization exposure, sales planning. Experience working in a buyer type role for retail a plus Experience with product sampling, engraving and product customization Ability to lead presentations and effectively analyze and translate data into actionable business plans Creative problem solver with the ability to prioritize initiatives and anticipate business needs Ability to build effective partnerships and interact successfully with diverse individuals at all levels Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills Proven ability to influence others Ability to prioritize and manage multiple responsibilities with attention to detail. Self-motivated, results and solution oriented, strategic thinker Strong time management and prioritization skills Judgment and Decision Making:
This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of improving how we meet the needs of our consumer.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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