Director, Marketing at L'Oreal in New York, NY
Overview:
This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Marketing Director primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. Job
Responsibilities:
New Product Launches:
Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc. Participate in selling project to management at large Generate long term strategic development Collaborate with Creative to create launch materials including merchandising and sampling Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy Oversee and guide plans development and create vision for businesses Contribute to total category strategy / plans Responsible for owning strategy for Sales and Trade planning Financial P&L and Forecasting:
Ownership of entire process Understand and manage financial implication of forecast (i.e.) E10 and Full year number Own accuracy of all budgets and roll up of total category with finance Manage budget allocation between spending buckets and brands with peers Promotions/Advertising / Media:
Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations Influence media recommendation and direction Job Requirements:
Education/
Experience:
BA degree required. 7-10 years of Industry related marketing work experience (consumer package goods or beauty) Experience working collaboratively with R&D on a new product or renovation Experience successfully launching and managing a new product or renovation through its entire life cycle Prior experience in Operational Marketing Competencies/Skills:
Demonstrated L'Or al Competencies:
Leadership, Entrepreneurial Management, Achiever, and Innovator Brand Administration:
create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management Market Research:
ability to read and interpret research data Leadership:
Demonstration of leadership with team; support departments and customers Strong Project Management Skills PC Proficiency (Microsoft Suite) Information & Data management Rigorous quantitative data analysis skills Prioritization & Organization Skills Strong Interpersonal Skills (written and oral) Strong appreciation for our business / sensitivity to m tier Must be professional and energetic with a positive attitude
Salary Range:
$150K -- $200K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Marketing Director primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. Job
Responsibilities:
New Product Launches:
Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc. Participate in selling project to management at large Generate long term strategic development Collaborate with Creative to create launch materials including merchandising and sampling Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy Oversee and guide plans development and create vision for businesses Contribute to total category strategy / plans Responsible for owning strategy for Sales and Trade planning Financial P&L and Forecasting:
Ownership of entire process Understand and manage financial implication of forecast (i.e.) E10 and Full year number Own accuracy of all budgets and roll up of total category with finance Manage budget allocation between spending buckets and brands with peers Promotions/Advertising / Media:
Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations Influence media recommendation and direction Job Requirements:
Education/
Experience:
BA degree required. 7-10 years of Industry related marketing work experience (consumer package goods or beauty) Experience working collaboratively with R&D on a new product or renovation Experience successfully launching and managing a new product or renovation through its entire life cycle Prior experience in Operational Marketing Competencies/Skills:
Demonstrated L'Or al Competencies:
Leadership, Entrepreneurial Management, Achiever, and Innovator Brand Administration:
create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management Market Research:
ability to read and interpret research data Leadership:
Demonstration of leadership with team; support departments and customers Strong Project Management Skills PC Proficiency (Microsoft Suite) Information & Data management Rigorous quantitative data analysis skills Prioritization & Organization Skills Strong Interpersonal Skills (written and oral) Strong appreciation for our business / sensitivity to m tier Must be professional and energetic with a positive attitude
Salary Range:
$150K -- $200K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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