Senior Manager, Paid Media at L'Oreal in New York, NY
JOB SUMMARY The Kiehl's Consumer Activation team sets the strategy for all consumer-facing touchpoints, including search, paid media and paid content. The Senior Manager of Paid Media will sit on this team and will lead the strategic vision, development and execution of paid media strategies in partnership with the CAL and agency partners. The role will span all aspects of media, with a high focus on digital (social, programmatic, video, streaming, display) and will ensure that all media efforts support the brand's overall business and marketing objectives. The Senior Manager will be responsible for the management of budgets and executional excellence on behalf of the brand and work with internal marketing teams and outside agencies to manage and implement media programs that maximize brand image and sales of specific product lines. They will act as the day-to-day contact with media agencies and media vendors to clearly communicate the goals of the brands and clearly articulate objectives of the plans. The role reports directly into the CAL plus collaboration with the internal Digital Media team/retailer acceleration group and others. KEY JOB ACCOUNTABILITIES Strong knowledge of all media channels and a keen eye toward market trends and marketplace conditions Strong familiarity with platform-specific campaign set up, optimizations, limitations Ability to understand and translate brand and campaign objectives as well as budget limitations into a data strategy Demonstrated understanding of strategic planning and program implementation Strong attention to detail, especially when managing numerous budgets and reporting to internal team Experience working with/management of agency partners and internal execution teams Ability to collaborate effectively and respectfully cross functionally and create clarity within an emerging capability that touches multiple teams JOB REQUIREMENTS Bachelor's Degree required 6
years' experience with a traditional agency or media-focused role Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business need and estimated impact Experience writing RFP's/briefing agency partners Effectively communicate (both verbally and written) with multiple groups, including high level presentations Ability to prioritize and manage multiple responsibilities with attention to detail Self-motivated, results and solution oriented, strategic thinker Strong time management and prioritization skills
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
years' experience with a traditional agency or media-focused role Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business need and estimated impact Experience writing RFP's/briefing agency partners Effectively communicate (both verbally and written) with multiple groups, including high level presentations Ability to prioritize and manage multiple responsibilities with attention to detail Self-motivated, results and solution oriented, strategic thinker Strong time management and prioritization skills
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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