Director of Financial Services Marketing at Silverline in New York, NY
The ideal candidate will have a background in channel marketing, with a strong track record of launching successful programs that meet and exceed pipe targets. This candidate should also be familiar with channel sales, an excellent communicator, and have the ability to build strong relationships. Integrated program development, relationship management skills, adaptability, and experience marketing in a high-technology, dynamic environment is crucial to your success.
Responsibilities:
Own the development of end-to-end marketing programs around key initiatives for the Financial Services Industry Create the yearly market-to-calendar in collaboration with the events manager Work closely with the Salesforce partner marketing team to execute key events and campaigns Collaborate with marketing, sales, and alliances stakeholders to create industry marketing programs that scale Work with Content Strategist to create and compelling client stories across various marketing channels Expand and deepen engagement with key audience segments, leveraging client data and content Conduct and analyze multiple sources, including market research and other secondary data, to identify opportunities and strategies that inform go-to-market decisions and drive organizational actions Evaluate program impact and provide analysis and recommendations Ensure ongoing engagement, support pipeline growth, and partner satisfaction Reporting to both marketing and the business around KPIs on a regular basis
Qualifications:
5
years of experience designing and implementing multi-channel marketing campaigns Results-driven, able to measure ROI and learning on an ongoing basis Highly organized and process-driven, strive to improve processes whenever possible Excellent communication skills, both written and oral, including writing marketing campaigns Ability to think strategically and handle multiple priorities Demonstrate effectiveness developing strong relationships with all levels of the organization Knowledge of Salesforce required and Pardot a plus
Salary Range:
$150K -- $200K
Minimum Qualification
Accounting, Corporate FinanceEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Own the development of end-to-end marketing programs around key initiatives for the Financial Services Industry Create the yearly market-to-calendar in collaboration with the events manager Work closely with the Salesforce partner marketing team to execute key events and campaigns Collaborate with marketing, sales, and alliances stakeholders to create industry marketing programs that scale Work with Content Strategist to create and compelling client stories across various marketing channels Expand and deepen engagement with key audience segments, leveraging client data and content Conduct and analyze multiple sources, including market research and other secondary data, to identify opportunities and strategies that inform go-to-market decisions and drive organizational actions Evaluate program impact and provide analysis and recommendations Ensure ongoing engagement, support pipeline growth, and partner satisfaction Reporting to both marketing and the business around KPIs on a regular basis
Qualifications:
5
years of experience designing and implementing multi-channel marketing campaigns Results-driven, able to measure ROI and learning on an ongoing basis Highly organized and process-driven, strive to improve processes whenever possible Excellent communication skills, both written and oral, including writing marketing campaigns Ability to think strategically and handle multiple priorities Demonstrate effectiveness developing strong relationships with all levels of the organization Knowledge of Salesforce required and Pardot a plus
Salary Range:
$150K -- $200K
Minimum Qualification
Accounting, Corporate FinanceEstimated Salary: $20 to $28 per hour based on qualifications.
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