Marketing Analytics Manager
Position
Summary:
This position is part of a growing Marketing Analytics team with the mission to drive growth through data-driven decision-making. You will have an opportunity to contribute to growing the NBA fanbase by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Major Responsibility:
Develop understanding of how marketing campaigns drive fan interest, acquisition, and retention across the NBA's digital and non-digital platforms. Provide deep analysis of the NBA's subscription product (League Pass) around new acquisitions, attribution, and revenue Collaborate with key stakeholders, team leads, and senior leadership in order to communicate insights and recommendations in a clear and concise manner. Develop dashboards for decision makers across marketing, and product via Tableau or PowerBI. Develop a rich understanding of the NBA and its fanbase. Assist with A/B test design and analyses aimed at improving customer acquisition, activation, retention, and monetization. Collaborate with peers to find optimal strategic recommendations for marketing tactics such as channel spend allocation and audience targeting. Required Skills/Knowledge:
3-4 years working in an analytical, research, or insights role with direct-to-consumer products. SQL proficiency is a must Experience with BI Tools (ex. Tableau, Looker, PowerBI, etc.) required Experience with R or Python is a preferred Education:
Bachelor's Degree Preferred Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Data Analyst, Analytics, Manager, Marketing Manager, Marketing, Data, Management
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Summary:
This position is part of a growing Marketing Analytics team with the mission to drive growth through data-driven decision-making. You will have an opportunity to contribute to growing the NBA fanbase by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Major Responsibility:
Develop understanding of how marketing campaigns drive fan interest, acquisition, and retention across the NBA's digital and non-digital platforms. Provide deep analysis of the NBA's subscription product (League Pass) around new acquisitions, attribution, and revenue Collaborate with key stakeholders, team leads, and senior leadership in order to communicate insights and recommendations in a clear and concise manner. Develop dashboards for decision makers across marketing, and product via Tableau or PowerBI. Develop a rich understanding of the NBA and its fanbase. Assist with A/B test design and analyses aimed at improving customer acquisition, activation, retention, and monetization. Collaborate with peers to find optimal strategic recommendations for marketing tactics such as channel spend allocation and audience targeting. Required Skills/Knowledge:
3-4 years working in an analytical, research, or insights role with direct-to-consumer products. SQL proficiency is a must Experience with BI Tools (ex. Tableau, Looker, PowerBI, etc.) required Experience with R or Python is a preferred Education:
Bachelor's Degree Preferred Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Data Analyst, Analytics, Manager, Marketing Manager, Marketing, Data, Management
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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