Director of Retention and Engagement
Founded in 2010, CLEAR's mission is to create frictionless experiences. With more than 10 million members and hundreds of partners across the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, and more seamless. Since day one, CLEAR has been committed to privacy done right. Members are always in control of their own information, and we never sell member data.
We are seeking a data driven experienced Director of Retention and Engagement communications. This person will be responsible for driving the consumer engagement lifecycle strategy of our business. They will have passion for marketing automation, problem solving, and working cross functionally. The Director of Retention and Engagement will lead a team and demonstrate the ability to build, execute, and scale email, SMS, push marketing campaigns, and remarketing efforts from conception to completion.
What You Will Do:
- Lead the comprehensive customer marketing strategy across several lifecycle stages including activation, onboarding, customer engagement, upsell/cross-sell, winback.
- Help define and operationalize our customer lifecycle in partnership with our CRM and Product marketing team. You will be a driving force.
- The Director of Retention and Engagement will be a great storyteller, with a focus on customer engagement and utilization
- Partner with analytics and product to develop key target segments and cohort analysis to drive engagement strategy.
- Set campaign, segmentation, and channel mix strategy, and lead cross-functional teams to bringing 360 campaigns to life
- Continuously test across our owned and operated channels (email, in-product, push, SMS, etc.)
- Lead and drive a prioritized calendar of lifecycle initiatives to completion with various internal partners including creative, product marketing, BI, product, engineering, and data, as well as external vendors/agencies
- Build and own reporting to measure success, and communicate performance (campaign status, risks, and mitigation plans) on a weekly/monthly/quarterly basis to internal collaborators (including senior leadership)
Who You Are:
- 5-10 years digital marketing experience with validated hands-on experience driving growth and retention via CRM, email marketing, and customer segmentation
- Consistent track record of using data, analytics, and insights to guide strategy and develop powerfully engaging marketing programs
- Ability to build innovative marketing programs that deliver measurable value throughout the marketing funnel
- Experience managing martech stacks and migrations in partnership with the products team to leverage the best platforms to drive engagement.
- Excellent communication skills, both written and verbal, with the ability to synthesize sophisticated concepts into clear, concise, and engaging messages
- Strategic big-picture problem solver who can plot a campaign from idea to execution; ownership mentality
- Creative and hard-working problem solver who possesses the ability to lead with authority and influence
- Expertise and hands-on experience with Braze, Salesforce, Blueshift or other CRM platforms.
#LI-Hybrid
Salary Range:
$150K -- $200K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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