Brand Manager Crown Royal
BRAND MANAGER CROWN ROYAL NEW YORK, NY Hybrid Work Schedule- 3 Days Per Week Onsite Required.
Pay ranges between $49 - $53 per hour.
Required Skills:
7
years marketing experience with track record of crafting and implementing brand strategies and campaigns with tangible results.
Agency background and/or CPG or Beverage alcohol experience and/or MBA (preferred).
Candidate will have a proven track record of success against the Clients capabilities.
US experience preferred.
Highly skilled relationship builder and influencer.
Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs.
Strong commercial skills with ability to enroll and motivate a large, complex sales organization.
Ability to maintain a positive outlook amidst challenges and effectively problem-solve and make decisions.
The status quo will not deliver our ambition need someone who thinks differently, takes risks, is bold in action and drives for results.
Looking for a combination of strategy, creative capability, analytical acumen, cultural connection, flair, commercial orientation, as well as strong personal passion for Crowns brand purpose to rally belief around this iconic brand.
Seeking someone who is already excited by what they are seeing and hearing from the Crown, is curious about their consumers and is energized by the prospect of creating a new legacy.
Must have strong instinctive marking skills a thought leader who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others.
They will be someone who effortlessly builds great relationships at all levels.
Project Description:
The Client is seeking a Senior Brand Manager to join the Crown Royal team and help define the next chapter in the brands legacy.
Brand leadership of one of the most critical brand variants for Diageo - Crown Royal Apple - including strategy, performance, P&L and execution.
Cultural curiosity in NBA, Fashion, Art required.
Moreover, tied closely to this is stewardship of all the Flavor Variants for Crown, including any Innovations.
Execute the Positive Drinking platform:
The Client wants to help change the way the world drinks for the better and is committed to reducing alcohol-related harm.
The SBM will spearhead this work stream.
Steward the brands purpose platform, which is one of the most iconic and known platforms of all spirit brands, the Purple Bag project.
Partner with US brand leadership in establishing and leading the Super Premium Convenience category pioneered by Crown Cans national launch, crucial P&L management and innovation strategy.
Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan.
Showing up as a mentor and role model for the rest of the extended team driving thought leadership and hands on coaching.
This 8
month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Margo:
email protected ALPHAS REQUIREMENT #23-01231 MUST BE ELIGIBLE TO WORK IN THE U.
S.
AS AN HOURLY W2 EMPLOYEE Recommended Skills Analytical Business Planning Commercial Awareness Complex Sales Curiosity Endearing And Charismatic Estimated Salary: $20 to $28 per hour based on qualifications.
Pay ranges between $49 - $53 per hour.
Required Skills:
7
years marketing experience with track record of crafting and implementing brand strategies and campaigns with tangible results.
Agency background and/or CPG or Beverage alcohol experience and/or MBA (preferred).
Candidate will have a proven track record of success against the Clients capabilities.
US experience preferred.
Highly skilled relationship builder and influencer.
Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs.
Strong commercial skills with ability to enroll and motivate a large, complex sales organization.
Ability to maintain a positive outlook amidst challenges and effectively problem-solve and make decisions.
The status quo will not deliver our ambition need someone who thinks differently, takes risks, is bold in action and drives for results.
Looking for a combination of strategy, creative capability, analytical acumen, cultural connection, flair, commercial orientation, as well as strong personal passion for Crowns brand purpose to rally belief around this iconic brand.
Seeking someone who is already excited by what they are seeing and hearing from the Crown, is curious about their consumers and is energized by the prospect of creating a new legacy.
Must have strong instinctive marking skills a thought leader who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others.
They will be someone who effortlessly builds great relationships at all levels.
Project Description:
The Client is seeking a Senior Brand Manager to join the Crown Royal team and help define the next chapter in the brands legacy.
Brand leadership of one of the most critical brand variants for Diageo - Crown Royal Apple - including strategy, performance, P&L and execution.
Cultural curiosity in NBA, Fashion, Art required.
Moreover, tied closely to this is stewardship of all the Flavor Variants for Crown, including any Innovations.
Execute the Positive Drinking platform:
The Client wants to help change the way the world drinks for the better and is committed to reducing alcohol-related harm.
The SBM will spearhead this work stream.
Steward the brands purpose platform, which is one of the most iconic and known platforms of all spirit brands, the Purple Bag project.
Partner with US brand leadership in establishing and leading the Super Premium Convenience category pioneered by Crown Cans national launch, crucial P&L management and innovation strategy.
Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan.
Showing up as a mentor and role model for the rest of the extended team driving thought leadership and hands on coaching.
This 8
month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Margo:
email protected ALPHAS REQUIREMENT #23-01231 MUST BE ELIGIBLE TO WORK IN THE U.
S.
AS AN HOURLY W2 EMPLOYEE Recommended Skills Analytical Business Planning Commercial Awareness Complex Sales Curiosity Endearing And Charismatic Estimated Salary: $20 to $28 per hour based on qualifications.
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