Manager, Paid Social Media
Job Description:
The Manager, Performance Social Media for The Wall Street Journal will be responsible for developing, implementing, and optimizing our paid social media campaigns across various platforms.
The primary goal will be to generate subscriptions and increase engagement through effective paid social media strategies.
This role requires a deep understanding of social media platforms, advanced advertising techniques, data analysis, and leadership skills.
Responsibilities:
Develop and implement strategic paid social media plans aligned with overall marketing objectives, targeting specific demographics, interests, and behaviors to maximize campaign effectiveness.
Lead a team of paid social media associates, providing guidance, mentoring, and support to ensure the successful execution of campaigns and the professional growth of team members.
Oversee the planning, execution, and optimization of paid social media campaigns across various platforms such as TikTok, Meta, Twitter, LinkedIn, and other relevant channels.
Conduct regular analysis of campaign performance metrics, including CPO, ROAS, and other relevant KPIs.
Manage the paid social media budget, ensuring efficient allocation and maximizing ROI.
Work closely with cross-functional teams, including marketing, creative, and analytics, to align paid social media efforts with broader marketing strategies.
Drive innovation and stay up to date with emerging social media trends, platforms, and advertising tools to continuously improve campaign performance and maintain a competitive edge.
Requirements 5
years' proven experience as a Paid Social Media Manager or in a similar role, with a track record of successfully managing and optimizing paid social media campaigns.
In-depth knowledge of major social media platforms, advertising tools, and advanced targeting techniques, including but not limited to Facebook Ads Manager, Instagram Ads, Twitter Ads, and LinkedIn Ads.
Strong analytical skills with the ability to interpret complex campaign data, identify trends, and derive actionable insights.
Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Analytics, or similar platforms.
Excellent leadership and team management skills, with the ability to motivate and inspire team members, foster a collaborative environment, and drive results.
Strong project management skills, including the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines.
Ability to adapt to a fast-paced, dynamic environment and work effectively under pressure.
Reasonable accommodation:
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
EEO/AA/M/F/Disabled/Vets.
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Business Area:
CMO - SUBSCRIPTIONS Job Category:
Marketing & Product Management Union Status:
Non-Union role Pay Range:
$65,000 - $200,000 We recognize that attracting the best talent is key to our strategy and success as a company.
As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.
The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.
Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.
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Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities.
Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.
More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here.
Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones.
Thank you.
Req ID:
38530 Recommended Skills Adaptability Analytical Coaching And Mentoring Data Analysis Google Analytics Hardworking And Dedicated Estimated Salary: $20 to $28 per hour based on qualifications.
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