Press & Community Manager
RESPONSIBILITIES You Identify existing passionate communities aligned with the themes and storylines used by VISITFLANDERS in the promotion of its destination. Together with your colleagues (locally and globally), you develop and identify the existing community platforms, create & define opportunities to engage with them and influence them. You actively seek partnerships to strengthen your community approach. You build, nurture and maintain VISITFLANDERS' own communities. You will create and foster engagement to enhance the profile of Flanders in relation to the community's passions and stimulate travel to the region to experience those passions. You will do so using online and offline networks, stakeholders and partners. You Identify opportunities to interact with existing, established online communities that align with VISITFLANDERS' themes and storylines. You will ensure relevant and appropriate links to Flanders, to stimulate and encourage travel to the destination and to build the association of Flanders with the themes and storylines. You will define and deploy a PR approach suitable for and adapted to the North American market. You will set up the necessary reporting mechanisms to review and adjust your approach accordingly. You will stimulate them to produce compelling content for high quality, relevant audiences interested VISITFLANDERS' themes and storylines. You will be working in collaboration with the Global Press Manager at HQ in Brussels and with other press colleagues worldwide. You develop and maintain a strong network of press contacts such as journalists, bloggers and other influencers. These may be US based, Europe based freelancers and correspondents. You will work together with your UK based colleague to establish a strong and extensive English speaking press network. You build and maintain product knowledge relating to VISITFLANDERS' themes in order to generate and repurpose content, for communication with B2B and B2B2C audiences, and disseminate through the appropriate channels, page 3 of 5 Undertake other reasonable tasks as required for the execution and successful implementation of the US Promotional Action Plan. You will represent VISITFLANDERS at events/activities whenever required, alone or together with your US colleagues.
Estimated Salary: $20 to $28 per hour based on qualifications.
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