Senior Director - Marketing
OverviewWhen you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you ll be a part of shaping our future in the years to come.
ResponsibilitiesWe are currently seeking a Senior Director of Marketing to drive strategic internal and external marketing initiatives for our Americas-based businesses.
The Senior Director is responsible for contributing to and leading marketing activities related to conceptualizing and implementing strategies and tactics in support of the client journey (awareness to loyalty), directly supporting business goals, and improving Hines competitive advantage.
This role will report to the Head of Marketing for the Americas and partner closely with key MarComm and business stakeholders.
Spearhead integration and alignment with broader marketing campaigns and tactics by driving collaboration on initiatives such as editorial, event, campaign and content calendars.
Operationalize team workflows, budget system practices, metric reporting and analysis.
Support the development and execution of marketing and communication strategies in support of business and regional goals.
Contribute to the annual marketing planning process.
Track key performance metrics; monitor, measure and communicate results of marketing and communication tactics via dashboard.
Use metrics analysis to drive future results.
Direct, guide, evaluate and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hire and train team members as appropriate.
Partner with global Centers of Excellence, Investment Management and Regional Marketers to ensure that marketing efforts of the business lines and regions are fully integrated and serviced by all areas of the marketing team.
Design and implement marketing programs that drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing.
Responsible for championing joint efforts between businesses and regions with regards to events, sponsorship, advertising, PR, promotion and other program marketing spend.
Support business development programs, tools and technologies.
As a player/coach, this role will orchestrate strategies that:
Continuously elevate awareness of Hines expertise, capabilities, and client work.
Nurture relationships with prospects and clients.
Contribute to lead generation and business results.
Promote and protect the Hines brand.
QualificationsMinimum Requirements include:
Bachelor s degree from an accredited institution.
Twelve or more years of experience in marketing for professional services firm with real estate, creative agency and investment/fund management experience given priority.
Digital and Technology first mindset.
Experience managing and mentoring diverse team.
Experience working in heavily matrixed environments and leading by influence.
Ability to travel up to 20%.
Advanced Microsoft office product knowledge - Excel, Word, PowerPoint, and Outlook.
Working knowledge of Adobe Creative Suite products including InDesign, Photoshop, Illustrator.
Compensation:
$185,000 - $210,000ClosingAt Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people.
Our diverse portfolio spans $93.
2 billion of assets across such property types as living, office, retail, mixed-use, logistics and life science projects all designed to enhance value, connection and inspiration.
Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward.
This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages.
By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company s prestigious annual list of the World s Most Innovative Companies for 2024.
Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
Job SummaryJob ID:
2024-11601Category:
Marketing CommunicationsLocation :
Location:
US-NY-New York.
Estimated Salary: $20 to $28 per hour based on qualifications.
ResponsibilitiesWe are currently seeking a Senior Director of Marketing to drive strategic internal and external marketing initiatives for our Americas-based businesses.
The Senior Director is responsible for contributing to and leading marketing activities related to conceptualizing and implementing strategies and tactics in support of the client journey (awareness to loyalty), directly supporting business goals, and improving Hines competitive advantage.
This role will report to the Head of Marketing for the Americas and partner closely with key MarComm and business stakeholders.
Spearhead integration and alignment with broader marketing campaigns and tactics by driving collaboration on initiatives such as editorial, event, campaign and content calendars.
Operationalize team workflows, budget system practices, metric reporting and analysis.
Support the development and execution of marketing and communication strategies in support of business and regional goals.
Contribute to the annual marketing planning process.
Track key performance metrics; monitor, measure and communicate results of marketing and communication tactics via dashboard.
Use metrics analysis to drive future results.
Direct, guide, evaluate and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hire and train team members as appropriate.
Partner with global Centers of Excellence, Investment Management and Regional Marketers to ensure that marketing efforts of the business lines and regions are fully integrated and serviced by all areas of the marketing team.
Design and implement marketing programs that drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing.
Responsible for championing joint efforts between businesses and regions with regards to events, sponsorship, advertising, PR, promotion and other program marketing spend.
Support business development programs, tools and technologies.
As a player/coach, this role will orchestrate strategies that:
Continuously elevate awareness of Hines expertise, capabilities, and client work.
Nurture relationships with prospects and clients.
Contribute to lead generation and business results.
Promote and protect the Hines brand.
QualificationsMinimum Requirements include:
Bachelor s degree from an accredited institution.
Twelve or more years of experience in marketing for professional services firm with real estate, creative agency and investment/fund management experience given priority.
Digital and Technology first mindset.
Experience managing and mentoring diverse team.
Experience working in heavily matrixed environments and leading by influence.
Ability to travel up to 20%.
Advanced Microsoft office product knowledge - Excel, Word, PowerPoint, and Outlook.
Working knowledge of Adobe Creative Suite products including InDesign, Photoshop, Illustrator.
Compensation:
$185,000 - $210,000ClosingAt Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people.
Our diverse portfolio spans $93.
2 billion of assets across such property types as living, office, retail, mixed-use, logistics and life science projects all designed to enhance value, connection and inspiration.
Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward.
This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages.
By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company s prestigious annual list of the World s Most Innovative Companies for 2024.
Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
Job SummaryJob ID:
2024-11601Category:
Marketing CommunicationsLocation :
Location:
US-NY-New York.
Estimated Salary: $20 to $28 per hour based on qualifications.
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