Director - UX/UI, Purchase Experiences
Location Designation:
Hybrid - 3 days per week Role Overview:
Recognizing the significance of the life insurance and investments industry in people's lives, this role isn't just about aesthetics it's about weaving trust, clarity, and empathy into our digital experiences.
You will be a leader in the marketing team's UX/UI practice which serves as a design shared service and center of excellence with NYL.
From this home team, you will be dedicated to and lead the lifecycle of user experience and user interface design for the Purchase Experience portion of the customer journey and supervise the UX/UI design lane of major and extremely complex transformation programs that will unify existing disparate application and underwriting experiences into a new multi-product, accessible/inclusive, seamless, and innovative experience.
While this experience is for customers to apply for and purchasing solutions with NYL and the corresponding experiences for NYL agents/advisors, their staff, and field operations personnel to facilitate and complete these purchases and subsequent client onboarding, it reflects a key moment of truth in the client journey and a pivotal component of the relationship between our clients and agents.
Leveraging home-team capabilities and collaboration and managing partner design execution resources, you will be accountable not only for delivery of near-term experience MVPs, but part of an ambitious vision for industry-leading change.
We are looking for a highly qualified player-coach to provide hands-on UX/UI efforts, lead a blended team of partner/agency resources, engage with design peers (e.
g.
, UX research, Design Systems), and partner with product owners, tech partners, and other subject matter experts.
You will lead user/design research and analyses, competitive, behavioral, and trend analysis, create/evolve design/UX strategies and artifacts (e.
g.
, journeys, user flows, blueprints), lead WCAG accessible UI design and specs aligned to NYL design system and to support no/low-code platform configurations and customizations relevant for purchase experiences (e.
g.
, form/application design and layouts, advanced wayfinding, dashboarding, workflow design), develop concepts and prototyping across a spectrum of fidelities, lead information architecture, steward AB/multivariate testing designs and optimizations, and partner to direct and incorporate experience measurement/telemetry, usability, voice of customer/agent and similar analyses to ensure strategies and design implementation are data-informed and high performing.
What You'll Do:
UX StrategyLead UX strategy processes employing human-centered design methodologies and ensuring the strategy aligns business and user needs and is consistent within brand standardsPartner with design strategy, UX research, and other insights teams (quant and qual) to conduct generative and evaluative research to support UX/UI projects Incorporate operational, behavioral, and other relevant data into design strategies to drive both business and user valueArchitect and lead the visualization of design and experience strategy and research across a variety of deliverables and fidelities including mood boards, journey maps, blueprints, personas, prototypes, and other visual storytelling mediums to articulate the design direction of purchasing digital experiencesLead periodic reviews and reporting and incorporate competitive, industry trends, and advancements in purchasing and application design patterns, user experience evolutions, and innovations in digital design within Life insurance, broader financial services, and among design industry leadersPartner and align with Design Systems partners to contribute to refreshes of style guides, design system, and other design assets Develop design strategies and prioritizations that balance the configuration benefits of low/no-code platform enabled experiences with the need for custom development for business, agent, regulatory, or differentiation strategy needs UX Content and Information ArchitecturePartner with content strategy and copywriting partners to plan, develop, and deploy UX content (messaging, copy, imagery, video, interactivity) related to purchase experiences maintaining brand voice and best practices for usability while elevating the experienceLead information architecture and associated projects to maintain and periodically refresh navigation and way finding models and elements as well as other IA related projects relevant for purchasing experiences (e.
g.
, search schemas, helper text, glossaries, labeling systems, other taxonomy, and categorization elements)Interaction Design Serve as a player-coach in the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements/componentry with increasing fidelity into pixel-perfect, responsive designs across desktop, mobile, and other viewportsHarvest low-code/no-code platform component libraries and patterns to accelerate UI execution Develop strategies, prioritizations, and implementation approaches (e.
g.
, style sheets, tokenization) to apply and blend NYL's design system with out-of-the-box platform libraries and patterns to find a cost/benefit harmony of design consistent with NYL brand but achieving cost and time efficient scalability and delivery of experiences, especially for MVP milestones Direct inclusive/accessible and responsive experiences compliant with industry and NYL standards and guidelines Engage in design crits with design peers to continually improve quality of designs and harmony of designs with other NYL digital experiencesApply best practices and continually test and improve experiences in complex, multi-product, form design, progressive disclosure, wayfinding, workflows, and dashboarding consistent with highly regulated financial productsCollaborate with engineering, data, product partners, platform, and implementation partners to deliver complex, micro-service heavy, reflexive form designsDesign simple to use but productivity fueling workflows, data visualizations, recommendation experiences, in- and off-platform communications, and other experiences that round out the purchasing journey for applicants, agents, staff, and administrators Translate innovative end-to-end experience and design principles that blend human-guided, tech enabled, and increasingly AI-fueled interaction designsDesign OperationsEstablish design ops with clear roles, goals, processes, and version controls aligned to broader implementation program plans to enable consistent design deliveries in multi-pod design sprints as part of scaled agile processes with agency partners, engineering, product owners, and other implementation partners Lead creation and hand off documentation and specifications that clearly illustrate function, look / feel, interactionsDefine and manage a design roadmap and backlog that integrates with product management and for short and long-term horizonsPartner with design systems peers and product owner partners to support quality assurance processes to ensure the brand alignment, consistency, usability, and accessibility of designs as part of broader QA and UAT operations Measurement and TestingPartner with design peers to further define and implement measurement of design quality, usability, and accessibility KPIs across NYL design teamsPartner with analytics, product management, and product owner counterparts to lead product AB/multivariate testing including aligning on testing hypotheses, audiences, goals, and designs to support the testing and optimizationsPartner with UX research and insights partners to deploy moderated and unmoderated usability testing and user surveys including setting standards and KPIs, strategies and roadmaps, execution (e.
g.
, methodologies, questionnaires, stimuli, etc.
), and regular reporting Leadership, Management, and Collaboration Partner widely with department leadership, program leadership, change management, implementation managers, product managers and owners, engineering, and others in the large-scale, multi-year implementation and in-year accelerated MVP deliveryProvide input into and manage UX/UI related risk management and mitigations, delivery schedule management, status tracking, etc.
Lead and manage external design agencies in execution of design lifecyclePartner with design leadership peers to mature a culture of design, feedback, continuous improvement, and inspiration Structure and facilitate meetings, workshops, and brainstorming sessions to co-create design strategy related outcomes and deliverables Develop and deliver senior presentations What You'll Bring:
Education RequirementsA bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master's degree preferred).
Equivalent practical experience will also be considered.
Work ExperiencesMinimum of 10 years of experience in UX/UI of complex multi-persona-facing experiences, with at least 5 years in a leadership or management roleMinimum of 4 years managing user/design research and testing Minimum 4 years of managing usability analysis A successful track record of shipping designs in a Scaled Agile (SAFe) environment and for low/no-code experiences with complementary framework-based front ends (e.
g.
, REACT, Angular)Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex application or servicing experiences Technical ExpertiseExpert understanding of design principles, interaction design, visual design, and user experience.
Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA)In-depth understanding of low/no-code platforms configuration patternsIn-depth knowledge and mastery of design and prototyping tools (e.
g.
, Figma, Adobe Creative Suite) and design system and delivery tools (e.
g.
, Zeroheight, Zeplin, Storybook)Advanced skills with usability testing tools (e.
g.
, Usertesting) and experience/session monitoring tools (e.
g.
, ContentSquare)Proficiency in front-end frameworks and languages (e.
g.
, HTML, CSS, REACT, Angular)Leadership and Collaboration ExpertiseAdvanced skills in design thinking/human-centered design principles and execution including leading others through structured, empathy-building collaborationsAbility to quickly build relationships with stakeholders and peers and facilitate alignment on complex (and often competing) interests and needs among teamsExcellent communication, presentation, and interpersonal skills are necessary to effectively collaborate with cross-functional teams, stakeholders, and executives.
The ability to articulate design concepts, design value, usability/experience data to design and non-design audiences is vital.
Strong problem-solving skills and the ability to think analytically and systemicallyExperience with managing multiple projects in a fast-paced, very deadline-driven environment Please include a portfolio or case studies as a document or link with your resume when applying #LI-SV1#LI-HYBRID Pay TransparencySalary Range:
$140,000 - $180,000Overtime eligible:
ExemptDiscretionary bonus eligible:
YesSales bonus eligible:
NoActual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location.
Additionally, employees are eligible for an annual discretionary bonus.
In addition to base salary, employees may also be eligible to participate in an incentive program.
Our BenefitsWe provide a full package of benefits for employees and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Diversity PromiseWe believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community.
This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.
Click here to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
We're proud that due to our mutuality, we operate in the best interests of our policy owners.
To learn more about career opportunities at New York Life, please visit the Careers page of.
Job Requisition ID:
90385.
Estimated Salary: $20 to $28 per hour based on qualifications.
Hybrid - 3 days per week Role Overview:
Recognizing the significance of the life insurance and investments industry in people's lives, this role isn't just about aesthetics it's about weaving trust, clarity, and empathy into our digital experiences.
You will be a leader in the marketing team's UX/UI practice which serves as a design shared service and center of excellence with NYL.
From this home team, you will be dedicated to and lead the lifecycle of user experience and user interface design for the Purchase Experience portion of the customer journey and supervise the UX/UI design lane of major and extremely complex transformation programs that will unify existing disparate application and underwriting experiences into a new multi-product, accessible/inclusive, seamless, and innovative experience.
While this experience is for customers to apply for and purchasing solutions with NYL and the corresponding experiences for NYL agents/advisors, their staff, and field operations personnel to facilitate and complete these purchases and subsequent client onboarding, it reflects a key moment of truth in the client journey and a pivotal component of the relationship between our clients and agents.
Leveraging home-team capabilities and collaboration and managing partner design execution resources, you will be accountable not only for delivery of near-term experience MVPs, but part of an ambitious vision for industry-leading change.
We are looking for a highly qualified player-coach to provide hands-on UX/UI efforts, lead a blended team of partner/agency resources, engage with design peers (e.
g.
, UX research, Design Systems), and partner with product owners, tech partners, and other subject matter experts.
You will lead user/design research and analyses, competitive, behavioral, and trend analysis, create/evolve design/UX strategies and artifacts (e.
g.
, journeys, user flows, blueprints), lead WCAG accessible UI design and specs aligned to NYL design system and to support no/low-code platform configurations and customizations relevant for purchase experiences (e.
g.
, form/application design and layouts, advanced wayfinding, dashboarding, workflow design), develop concepts and prototyping across a spectrum of fidelities, lead information architecture, steward AB/multivariate testing designs and optimizations, and partner to direct and incorporate experience measurement/telemetry, usability, voice of customer/agent and similar analyses to ensure strategies and design implementation are data-informed and high performing.
What You'll Do:
UX StrategyLead UX strategy processes employing human-centered design methodologies and ensuring the strategy aligns business and user needs and is consistent within brand standardsPartner with design strategy, UX research, and other insights teams (quant and qual) to conduct generative and evaluative research to support UX/UI projects Incorporate operational, behavioral, and other relevant data into design strategies to drive both business and user valueArchitect and lead the visualization of design and experience strategy and research across a variety of deliverables and fidelities including mood boards, journey maps, blueprints, personas, prototypes, and other visual storytelling mediums to articulate the design direction of purchasing digital experiencesLead periodic reviews and reporting and incorporate competitive, industry trends, and advancements in purchasing and application design patterns, user experience evolutions, and innovations in digital design within Life insurance, broader financial services, and among design industry leadersPartner and align with Design Systems partners to contribute to refreshes of style guides, design system, and other design assets Develop design strategies and prioritizations that balance the configuration benefits of low/no-code platform enabled experiences with the need for custom development for business, agent, regulatory, or differentiation strategy needs UX Content and Information ArchitecturePartner with content strategy and copywriting partners to plan, develop, and deploy UX content (messaging, copy, imagery, video, interactivity) related to purchase experiences maintaining brand voice and best practices for usability while elevating the experienceLead information architecture and associated projects to maintain and periodically refresh navigation and way finding models and elements as well as other IA related projects relevant for purchasing experiences (e.
g.
, search schemas, helper text, glossaries, labeling systems, other taxonomy, and categorization elements)Interaction Design Serve as a player-coach in the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements/componentry with increasing fidelity into pixel-perfect, responsive designs across desktop, mobile, and other viewportsHarvest low-code/no-code platform component libraries and patterns to accelerate UI execution Develop strategies, prioritizations, and implementation approaches (e.
g.
, style sheets, tokenization) to apply and blend NYL's design system with out-of-the-box platform libraries and patterns to find a cost/benefit harmony of design consistent with NYL brand but achieving cost and time efficient scalability and delivery of experiences, especially for MVP milestones Direct inclusive/accessible and responsive experiences compliant with industry and NYL standards and guidelines Engage in design crits with design peers to continually improve quality of designs and harmony of designs with other NYL digital experiencesApply best practices and continually test and improve experiences in complex, multi-product, form design, progressive disclosure, wayfinding, workflows, and dashboarding consistent with highly regulated financial productsCollaborate with engineering, data, product partners, platform, and implementation partners to deliver complex, micro-service heavy, reflexive form designsDesign simple to use but productivity fueling workflows, data visualizations, recommendation experiences, in- and off-platform communications, and other experiences that round out the purchasing journey for applicants, agents, staff, and administrators Translate innovative end-to-end experience and design principles that blend human-guided, tech enabled, and increasingly AI-fueled interaction designsDesign OperationsEstablish design ops with clear roles, goals, processes, and version controls aligned to broader implementation program plans to enable consistent design deliveries in multi-pod design sprints as part of scaled agile processes with agency partners, engineering, product owners, and other implementation partners Lead creation and hand off documentation and specifications that clearly illustrate function, look / feel, interactionsDefine and manage a design roadmap and backlog that integrates with product management and for short and long-term horizonsPartner with design systems peers and product owner partners to support quality assurance processes to ensure the brand alignment, consistency, usability, and accessibility of designs as part of broader QA and UAT operations Measurement and TestingPartner with design peers to further define and implement measurement of design quality, usability, and accessibility KPIs across NYL design teamsPartner with analytics, product management, and product owner counterparts to lead product AB/multivariate testing including aligning on testing hypotheses, audiences, goals, and designs to support the testing and optimizationsPartner with UX research and insights partners to deploy moderated and unmoderated usability testing and user surveys including setting standards and KPIs, strategies and roadmaps, execution (e.
g.
, methodologies, questionnaires, stimuli, etc.
), and regular reporting Leadership, Management, and Collaboration Partner widely with department leadership, program leadership, change management, implementation managers, product managers and owners, engineering, and others in the large-scale, multi-year implementation and in-year accelerated MVP deliveryProvide input into and manage UX/UI related risk management and mitigations, delivery schedule management, status tracking, etc.
Lead and manage external design agencies in execution of design lifecyclePartner with design leadership peers to mature a culture of design, feedback, continuous improvement, and inspiration Structure and facilitate meetings, workshops, and brainstorming sessions to co-create design strategy related outcomes and deliverables Develop and deliver senior presentations What You'll Bring:
Education RequirementsA bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master's degree preferred).
Equivalent practical experience will also be considered.
Work ExperiencesMinimum of 10 years of experience in UX/UI of complex multi-persona-facing experiences, with at least 5 years in a leadership or management roleMinimum of 4 years managing user/design research and testing Minimum 4 years of managing usability analysis A successful track record of shipping designs in a Scaled Agile (SAFe) environment and for low/no-code experiences with complementary framework-based front ends (e.
g.
, REACT, Angular)Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex application or servicing experiences Technical ExpertiseExpert understanding of design principles, interaction design, visual design, and user experience.
Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA)In-depth understanding of low/no-code platforms configuration patternsIn-depth knowledge and mastery of design and prototyping tools (e.
g.
, Figma, Adobe Creative Suite) and design system and delivery tools (e.
g.
, Zeroheight, Zeplin, Storybook)Advanced skills with usability testing tools (e.
g.
, Usertesting) and experience/session monitoring tools (e.
g.
, ContentSquare)Proficiency in front-end frameworks and languages (e.
g.
, HTML, CSS, REACT, Angular)Leadership and Collaboration ExpertiseAdvanced skills in design thinking/human-centered design principles and execution including leading others through structured, empathy-building collaborationsAbility to quickly build relationships with stakeholders and peers and facilitate alignment on complex (and often competing) interests and needs among teamsExcellent communication, presentation, and interpersonal skills are necessary to effectively collaborate with cross-functional teams, stakeholders, and executives.
The ability to articulate design concepts, design value, usability/experience data to design and non-design audiences is vital.
Strong problem-solving skills and the ability to think analytically and systemicallyExperience with managing multiple projects in a fast-paced, very deadline-driven environment Please include a portfolio or case studies as a document or link with your resume when applying #LI-SV1#LI-HYBRID Pay TransparencySalary Range:
$140,000 - $180,000Overtime eligible:
ExemptDiscretionary bonus eligible:
YesSales bonus eligible:
NoActual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location.
Additionally, employees are eligible for an annual discretionary bonus.
In addition to base salary, employees may also be eligible to participate in an incentive program.
Our BenefitsWe provide a full package of benefits for employees and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Diversity PromiseWe believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community.
This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.
Click here to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
We're proud that due to our mutuality, we operate in the best interests of our policy owners.
To learn more about career opportunities at New York Life, please visit the Careers page of.
Job Requisition ID:
90385.
Estimated Salary: $20 to $28 per hour based on qualifications.
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