Director, Asset Management Marketing
What You'll Do We are seeking a strategic, and diligent Director of U.
S.
Segment Marketing to join our team! This role is integral to developing and implementing strategic marketing plans for the U.
S.
Wealth & Institutional audiences, Scholar's Edge 529 Plan & digital email automation.
Reporting to the CMO, the Director of U.
S.
Segment Marketing role involves close collaboration with Distribution, Digital marketing, Asset Class & Insights Content, Product Marketing, and our Global Experience teams, and will contribute to pivotal initiatives and campaigns to support our firm's growth.
As the Director, you'll:
Collaborate with digital, content, and product teams to develop and implement impactful marketing strategies across various platforms (paid media, digital, multimedia, events, partnerships) to achieve measurable business goalsBuild strong collaborative relationships with client-facing teams to facilitate communication, find opportunities and challenges and align marketing effortsChampion digital marketing strategies to drive targeted communication programs, including client champion email campaigns to provide leads to salesCoordinate with external vendors for the production and execution of advertising and other client marketing campaignsCompile, analyze, and present metrics reports for activation, and provide insights on how to move forward based on these metricsThis role will be located in Principal's New York Office or corporate headquarters, Des Moines, Iowa.
Who You AreBachelor's degree or equivalent, and 8
years' work experience in intermediary and institutional marketing in the asset management industry required.
Deep knowledge of the financial services market and products is highly preferred.
Proven success in supporting client-facing teams in acquiring and retaining clients and assets through coordinated marketing programsFormal leadership experience required.
Strong digital marketing skills, with the ability to understand and segment data for measurement purposesProactive attitude, comfortable with ambiguity, and problem-solving abilityAbility to thrive in a fast-paced environment with shifts in prioritiesAbility to interpret and communicate concepts both verbally and in writingDetail oriented and have excellent planning, delegation, and time management skillsMust be able to lead expectations, attend to details, balance multiple projects, and prioritize optimallySalary Range InformationSalary ranges below reflect targeted base salaries.
Non-sales positions have the opportunity to participate in a bonus program.
Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance.
Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)$180000 - $207000 / year Time Off ProgramFlexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension EligibleNo Additional InformationWork EnvironmentsThis role offers in-office & hybrid (blending at least three office days in a typical workweek).
You'll work with your leader to determine which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.
This includes, but IS NOT LIMITED TO:
F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.
For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based ImmigrantsInvestment Code of Ethics For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household.
These same requirements may also apply to other positions across the organization.
Experience Principal At Principal, we value connecting on both a personal and professional level.
Together, we're imagining a more purpose-led future for financial services and that starts with you.
Our success depends on the unique experiences, backgrounds, and talents of our employees.
And we support our employees the same way we support our customers:
with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.
Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting WindowWe will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received.
If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Estimated Salary: $20 to $28 per hour based on qualifications.
S.
Segment Marketing to join our team! This role is integral to developing and implementing strategic marketing plans for the U.
S.
Wealth & Institutional audiences, Scholar's Edge 529 Plan & digital email automation.
Reporting to the CMO, the Director of U.
S.
Segment Marketing role involves close collaboration with Distribution, Digital marketing, Asset Class & Insights Content, Product Marketing, and our Global Experience teams, and will contribute to pivotal initiatives and campaigns to support our firm's growth.
As the Director, you'll:
Collaborate with digital, content, and product teams to develop and implement impactful marketing strategies across various platforms (paid media, digital, multimedia, events, partnerships) to achieve measurable business goalsBuild strong collaborative relationships with client-facing teams to facilitate communication, find opportunities and challenges and align marketing effortsChampion digital marketing strategies to drive targeted communication programs, including client champion email campaigns to provide leads to salesCoordinate with external vendors for the production and execution of advertising and other client marketing campaignsCompile, analyze, and present metrics reports for activation, and provide insights on how to move forward based on these metricsThis role will be located in Principal's New York Office or corporate headquarters, Des Moines, Iowa.
Who You AreBachelor's degree or equivalent, and 8
years' work experience in intermediary and institutional marketing in the asset management industry required.
Deep knowledge of the financial services market and products is highly preferred.
Proven success in supporting client-facing teams in acquiring and retaining clients and assets through coordinated marketing programsFormal leadership experience required.
Strong digital marketing skills, with the ability to understand and segment data for measurement purposesProactive attitude, comfortable with ambiguity, and problem-solving abilityAbility to thrive in a fast-paced environment with shifts in prioritiesAbility to interpret and communicate concepts both verbally and in writingDetail oriented and have excellent planning, delegation, and time management skillsMust be able to lead expectations, attend to details, balance multiple projects, and prioritize optimallySalary Range InformationSalary ranges below reflect targeted base salaries.
Non-sales positions have the opportunity to participate in a bonus program.
Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance.
Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)$180000 - $207000 / year Time Off ProgramFlexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension EligibleNo Additional InformationWork EnvironmentsThis role offers in-office & hybrid (blending at least three office days in a typical workweek).
You'll work with your leader to determine which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.
This includes, but IS NOT LIMITED TO:
F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.
For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based ImmigrantsInvestment Code of Ethics For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household.
These same requirements may also apply to other positions across the organization.
Experience Principal At Principal, we value connecting on both a personal and professional level.
Together, we're imagining a more purpose-led future for financial services and that starts with you.
Our success depends on the unique experiences, backgrounds, and talents of our employees.
And we support our employees the same way we support our customers:
with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.
Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting WindowWe will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received.
If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Estimated Salary: $20 to $28 per hour based on qualifications.
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