SENIOR ASSOCIATE, Marketing Digital Manager
New York Life Insurance Company (New York Life or the company) is the largest mutual life insurance company in the United States .
Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business.
The company reported 2016 operating earnings of $1.
954 billion.
Total assets under management at year end 2016, with affiliates, totaled $538 billion.
As of year-end 2016, New York Life's surplus was $23.
336 billion .
New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies:
A.
M.
Best, A++; Fitch AAA; Moody's Aaa; Standard & Poor's AA+.
(Source:
Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity-the values upon which New York Life was founded-have guided the company's decisions and actions for over 170 years.
General Profile :
Maintain all of Eagle's digital marketing assets and channels, including the Eagle Strategies website, intranet site, Advisor site, relationship with the Agency, and digital solution team.
Measure and analyze the effectiveness of digital campaigns and identify how we can improve the digital user experience across all channels.
Develop Eagle's website branding guidelines.
Lead digital support of all communications and marketing campaigns, make recommendations for how best to leverage all sites, ensure all programs are easily searchable, and the site provides an effective user experience.
Own relationship with the third party web development team and meet weekly to build new pages and update content on the site.
Execute refresh of EagleStrategies.
com inclusive of content and visual while remaining within NYL brand guidelines.
On a quarterly basis provide an analytics report regarding activity across all distribution channels, draw insights from the metrics, and determine how we can improve activity and interaction with our sites.
Build website brand guidelines for use with Eagle Advisor sites.
Be the brand ambassador for the Eagle home office by maintaining all brand guidelines and ensuring home office employees are educated about the brand.
Institute industry best practices where applicable.
Functional Knowledge :
Bachelors Degree,MBA preferred Minimum of 5-10 years of relevant experience Strong analytical skills and data-driven thinking Writing and content development experience Up-to-date with the latest trends and best practices in online marketing and measurement Ability to conceptualize and deliver digital solutions that will drive click rates Understand the value of brand consistency and positive user experience Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Ability to think critically about opportunities and execute quickly Must demonstrate the ability to prioritize to meet aggressive goals and timelines Strong, task-oriented, positive can-do attitude individual who is organized and analytical with the ability to be flexible with last minute changes Problem Solving :
Works well with the marketing team, home office employees, and vendors to support the brand, voice, and measure outcome of campaigns.
Decision Making/ Nature of Impact :
Through thorough knowledge of our digital channels offer best practices for executing our digital campaigns to the marketing team and our business partners.
Communication Requirements :
Educates business partners about our brand and shares best practice approach to developing presentations and content for digital channels.
SF:
EF-AD1 SF:
LI-AD1 EOE M/F/D/V If you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at:
576-5811.
Based on revenue as reported by Fortune 500, ranked within Industries, Insurance:
Life, Health (Mutual), Fortune Magazine, June 17, 2016.
See for methodology.
Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company's long-term financial strength and stability and is presented on a consolidated basis of the company.
1.
Operating earnings is the key measure use by management to track Company's profitability from ongoing operations and underlying profitability of the business.
This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2.
Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.
SENIOR ASSOCIATE, Marketing Digital Manager.
Estimated Salary: $20 to $28 per hour based on qualifications.
Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business.
The company reported 2016 operating earnings of $1.
954 billion.
Total assets under management at year end 2016, with affiliates, totaled $538 billion.
As of year-end 2016, New York Life's surplus was $23.
336 billion .
New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies:
A.
M.
Best, A++; Fitch AAA; Moody's Aaa; Standard & Poor's AA+.
(Source:
Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity-the values upon which New York Life was founded-have guided the company's decisions and actions for over 170 years.
General Profile :
Maintain all of Eagle's digital marketing assets and channels, including the Eagle Strategies website, intranet site, Advisor site, relationship with the Agency, and digital solution team.
Measure and analyze the effectiveness of digital campaigns and identify how we can improve the digital user experience across all channels.
Develop Eagle's website branding guidelines.
Lead digital support of all communications and marketing campaigns, make recommendations for how best to leverage all sites, ensure all programs are easily searchable, and the site provides an effective user experience.
Own relationship with the third party web development team and meet weekly to build new pages and update content on the site.
Execute refresh of EagleStrategies.
com inclusive of content and visual while remaining within NYL brand guidelines.
On a quarterly basis provide an analytics report regarding activity across all distribution channels, draw insights from the metrics, and determine how we can improve activity and interaction with our sites.
Build website brand guidelines for use with Eagle Advisor sites.
Be the brand ambassador for the Eagle home office by maintaining all brand guidelines and ensuring home office employees are educated about the brand.
Institute industry best practices where applicable.
Functional Knowledge :
Bachelors Degree,MBA preferred Minimum of 5-10 years of relevant experience Strong analytical skills and data-driven thinking Writing and content development experience Up-to-date with the latest trends and best practices in online marketing and measurement Ability to conceptualize and deliver digital solutions that will drive click rates Understand the value of brand consistency and positive user experience Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Ability to think critically about opportunities and execute quickly Must demonstrate the ability to prioritize to meet aggressive goals and timelines Strong, task-oriented, positive can-do attitude individual who is organized and analytical with the ability to be flexible with last minute changes Problem Solving :
Works well with the marketing team, home office employees, and vendors to support the brand, voice, and measure outcome of campaigns.
Decision Making/ Nature of Impact :
Through thorough knowledge of our digital channels offer best practices for executing our digital campaigns to the marketing team and our business partners.
Communication Requirements :
Educates business partners about our brand and shares best practice approach to developing presentations and content for digital channels.
SF:
EF-AD1 SF:
LI-AD1 EOE M/F/D/V If you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at:
576-5811.
Based on revenue as reported by Fortune 500, ranked within Industries, Insurance:
Life, Health (Mutual), Fortune Magazine, June 17, 2016.
See for methodology.
Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company's long-term financial strength and stability and is presented on a consolidated basis of the company.
1.
Operating earnings is the key measure use by management to track Company's profitability from ongoing operations and underlying profitability of the business.
This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.
2.
Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.
SENIOR ASSOCIATE, Marketing Digital Manager.
Estimated Salary: $20 to $28 per hour based on qualifications.
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