Social Media Manager
Job Description:
Dow Jones is seeking an experienced Social Media Manager to work across The Wall Street Journal and Barron's. The role will entail managing multiple paid social media campaigns from planning to implementation, optimization and analysis across the entire social landscape. The ideal candidate will have extensive experience in campaign building, particularly on Facebook and Twitter.
Preferred:
Familiarity with major social platforms:
Facebook, Twitter, Instagram. If they are familiar with additional platforms, it's a plus, but not an absolute necessity:
LinkedIn, Pinterest
Snapchat.
Facebook Business Manager:
Candidates will need to have a strong understanding of Facebook's business manager platform, including paid content promotion (boosting organic articles). In addition to boosting paid content and creating targeted audiences, they'll also need to be familiar with reporting and managing budgets within Facebook's Business Manager tool.
Facebook Power Editor:
Candidates will need to be able to set up ads and manage campaigns.
Understanding of Organic vs. Paid Strategies:
Candidates will need to understand the difference between organic and paid social activity, as well as how they work together. For this, they'll need to have a strong understanding of how to best leverage the two together when developing paid campaigns.
Creating Custom Audiences
Look-A-Like Audiences:
Candidates will need to understand how to create custom audiences for Facebook targeting, along with look-alike audiences.
Familiarity with Pixels, Tracking
Retargeting Audiences from Social:
Understanding of pixels, tracking and retargeting needed, as this is an essential piece to any campaign development.
Understanding of setting up paid content and paid advertising campaigns in Twitter:
Similar to the Facebook requirements mentioned above, the Social Media manager will need to understand similar tactics as noted above.
Plus:
Familiarity with DMPs and how they can power intelligent bidding and customer segmentation is a plus.
Comprehension and understanding of the publishing industry, including industry challenges and trends. Ideally, candidate has experience in publishing.
Affinity for finance and news publications, as well as an understanding of the competitive landscape.
Company Overview:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, Americas largest newspaper by paid circulation; Factiva, Barrons, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ:
NWS, NWSA; ASX:
NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
Requisition ID _2016-28371_
Job Locations _USA_ _-_ _NY-NEW YORK_
Job Function _Marketing_
Business Area _CONSUMER SALES & MARKETING_
Job Area1 _Sales_
Job Area2 _._Estimated Salary: $20 to $28 per hour based on qualifications.
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