Vice President, Integrated Marketing, CNBC Business Day
The Position:
The Vice President, Integrated Marketing for CNBC Business Day is responsible for the development, positioning, and packaging of multi-platform marketing solutions for clients of CNBC Business Day, including digital, social and branded content. The position will lead an integrated marketing team and work closely with the department's Senior Vice President, playing a key role in setting and sharing strategy, liaising with the CNBC Sales team to identify target accounts and lead development of solutions by working with its editorial partners. Additionally, this leader will work on a team representing CNBC within the broader News Integrated Marketing & Network Partnerships team.
Responsibilities include, but are not limited to:
Drive innovation and delivering best in class multiplatform marketing ideas that meet client needs, leverage brand assets and align with the CNBC brand
Being creative, strategic and analytical while consistently collaborating to deliver go-to-market strategies for new and existing opportunities and proactive sales materials
Proactively identify and develop solutions to generate revenue tied to endemic and non-endemic prospects and opportunities across linear, digital, social and events
Manage, lead and direct the integrated marketing team
Serve as overall relationship manager with the editorial leads in order to bring value to all constituencies
Work closely with the Senior Vice President of Sales for News to develop and execute original content solutions
Maintain a strategic view over the team's portfolio to align and maximize impact of solutions provided to key stakeholders
Work with Sales Management/Integrated Marketing to identify key categories, clients and programs for partnerships and develop go-to-market strategy
Serve as the key point of contact for the Sales team on an ongoing basis to review accounts, solicit challenges and develop recommendations for new opportunities and procedures
Represent CNBC internally, as part of the NBCUniversal news properties or the entire NBCUniversal Portfolio, and externally in the marketplace with clients and agencies
Serve as lead when working with the NBCUniversal Client Partnerships/Portfolio Marketing team to help respond to RFPs, identify priorities and merchandise opportunities
Work with NBCU Audience Studio and other research resources to understand data capabilities and lead the team to apply data and insights to creative opportunities
Interface with Portfolio Sales Marketing team to consult on programming, priorities and positioning to inform stories and develop presentations and collateral Minimum of 10 years of experience in advertising sales marketing within the cable/broadcast television industry, advertising agency or digital company with ad supported revenue or highly related experience
Minimum of 5 years of experience with financial news content required
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
The Vice President, Integrated Marketing for CNBC Business Day is responsible for the development, positioning, and packaging of multi-platform marketing solutions for clients of CNBC Business Day, including digital, social and branded content. The position will lead an integrated marketing team and work closely with the department's Senior Vice President, playing a key role in setting and sharing strategy, liaising with the CNBC Sales team to identify target accounts and lead development of solutions by working with its editorial partners. Additionally, this leader will work on a team representing CNBC within the broader News Integrated Marketing & Network Partnerships team.
Responsibilities include, but are not limited to:
Drive innovation and delivering best in class multiplatform marketing ideas that meet client needs, leverage brand assets and align with the CNBC brand
Being creative, strategic and analytical while consistently collaborating to deliver go-to-market strategies for new and existing opportunities and proactive sales materials
Proactively identify and develop solutions to generate revenue tied to endemic and non-endemic prospects and opportunities across linear, digital, social and events
Manage, lead and direct the integrated marketing team
Serve as overall relationship manager with the editorial leads in order to bring value to all constituencies
Work closely with the Senior Vice President of Sales for News to develop and execute original content solutions
Maintain a strategic view over the team's portfolio to align and maximize impact of solutions provided to key stakeholders
Work with Sales Management/Integrated Marketing to identify key categories, clients and programs for partnerships and develop go-to-market strategy
Serve as the key point of contact for the Sales team on an ongoing basis to review accounts, solicit challenges and develop recommendations for new opportunities and procedures
Represent CNBC internally, as part of the NBCUniversal news properties or the entire NBCUniversal Portfolio, and externally in the marketplace with clients and agencies
Serve as lead when working with the NBCUniversal Client Partnerships/Portfolio Marketing team to help respond to RFPs, identify priorities and merchandise opportunities
Work with NBCU Audience Studio and other research resources to understand data capabilities and lead the team to apply data and insights to creative opportunities
Interface with Portfolio Sales Marketing team to consult on programming, priorities and positioning to inform stories and develop presentations and collateral Minimum of 10 years of experience in advertising sales marketing within the cable/broadcast television industry, advertising agency or digital company with ad supported revenue or highly related experience
Minimum of 5 years of experience with financial news content required
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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